PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Look at corporate polos to enhance the package value of your products.
Many products are sold as kits or packages, especially if a part or entirety of your product line is information or conceptual in its base. In these cases, there are countless ways to enhance the perceived value of the total package you offer, and classy promo products like promo polos can be a great way to boost value. You can probably picture a sales letter that outlines some of the free stuff that is being offered as an incentive to place an order, to consider corporate polos as leverage tools you can use successfully with your customers. Not only are promo polos attractive, but they are also seen as valuable, making them ideal items to offer for free, with a stated retail value so the customer knows what kind of deal they are getting. When corporate polos are more than just freebees, they can do the most for you.
Look at the return on investment for corporate polos with scrutiny.
How much would it take to justify a customer receiving a corporate polo as a gift? Is this a consideration you make when working with promo products, or do you simply believe in the concept? Some promo products can be randomly handed out, as more general promotional tools, but promo polos are not among this category. You can expect to pay at least 20-30 dollars for corporate polos, so you realistically should be able to see a true return on investment, to make them worthwhile. So, in what cases can you expect the kinds of returns with corporate polos that would be positive? Free giveaways for new leads? Almost certainly not. Gifts like corporate polos need to be kept for either tested leads or existing customers, in order to be able to see a positive return on investment that justifies their use.
Make presentation of corporate polos as important as the gifts themselves.
Do you place value on how you present promo products like corporate polos, or do you simply see the gifts themselves as being a sign that you are in touch with the needs of your customers? Consider not just why you offer corporate polos to customers, but also how you will offer them. Giving corporate polos out in the same plastic wrap in which they arrived from the supplier suggests that they are new, but says little more than that. Instead, why not make an effort to dress up the corporate polos you offer, by placing them in a decorative bag or box (much like what someone would get at a department store? This subtle touch of class will add not only value to the corporate polos themselves, but also to your business, for making that extra effort to add a solid professional touch to how you operate.
You can offer corporate polos in a manner that offers more promotional value.
If you look beyond the basics of offering gifts like corporate polos, you will find some nice additional ways to promote your business. Most promo polos are offered in basic plastic wrap, which conveniently is the way you probably received them from your supplier. Nice gift, lousy presentation. You may also have products like promo tote bags, or even gift boxes, so why not use these tools as a creative and promotional means to hand out the corporate polos that will speak volumes about your business? You gain tremendous promotional value through these more basic kinds of items, and customers will also be thrilled to find that there is something even better (in this case, the corporate polos) inside. When you think about the presentation process as being one that can help you make a statement, then your view of handing out corporate polos will be very different.
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