PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Promotional magnets can provide both frequent and sustained brand exposure
Wouldn't it be great if you could expose your brand to people every day, several times a day? Well guess what, you can and it's much simpler than hiring someone to follow them with a signboard and pop up behind them or dive out from behind bushes or doors at irregular intervals. Just use promotional magnets (which are far less likely to cause heart attacks than a leaping sign bearer). People need to eat, hence visits to their fridge. It's very difficult not to see promotional magnets on fridge doors. What's more, we're talking the potential for brand exposure at breakfast, lunch, dinner, snacks and drinks, every day. Whenever people are in a kitchen, even if they don't intend to open the fridge, they'll still notice it and the promotional magnets on it. The regular, almost inescapable brand exposure that promotional magnets offer makes them a fantastic advertising tool.
Make them want it - recipients retain promotional magnets for years because they're useful
How many times have you thrown away or misplaced a business card? Compare that to how many times you have thrown away a magnet. You're not likely to discard or lose promotional magnets nearly as frequently as you are business cards. The reason for this is simple. Promotional magnets are useful. Being able to pin up shopping lists, reminders, photos and the like on a fridge door is incredibly convenient. Therefore promotional magnets represent a wise choice for companies wanting to promote their corporate brand, as the chances are high that whoever receives their magnet will keep it and utilise it on their fridge, thereby exposing the company's brand to whoever uses or is near the fridge. Apart from serving the useful function of holding items on a fridge door, promotional magnets make a company's contact information quickly and easily accessible, which is an additional benefit to people.
Absolutely magnetising: Designs and colours that can draw any eye to your promotional magnets
When it comes to promotional magnets, the choice of shapes, sizes, colours and designs is incredible. If you have a particular idea in mind for promotional magnets, the chances are that it can be done. You can have formal promotional magnets that resemble business cards or you can have wacky designs with luminous colours. You can effectively convey a corporate image through picking an appropriate design and colours. For example, a party planning business can utilise brightly coloured promotional magnets shaped like balloons or presents, which conveys an exciting and fun image. A veterinary clinic may want to design their promotional magnets to look like happy animals, which conveys the message that they will take care of people's pets. The numerous design possibilities of promotional magnets means you have the potential to make them extremely eye-catching, thereby enhancing your brand visibility.
Promotional magnets are a great investment, offering fantastic brand visibility at cost-effective prices
Promotional magnets are a cost-effective way of obtaining excellent brand exposure. There are many promotional products that cost more than promotional magnets but which offer less brand visibility, for example expensive pens that get kept in drawers so hardly anyone sees them. Compare such a pen to a promotional magnet that can be seen several times a day by several people and it becomes clear that promotional magnets are an effective advertising tool. Since they are light in weight, you can post promotional magnets using regular, inexpensive postage. Therefore they are a great addition to a mailing campaign. People are far more likely to open such mail if there is a magnet inside. In addition, if people receive similar promotional mail on a regular basis, for example from internet and/or TV channel providers, the provider who includes promotional magnets in their mailings will stand out from those who don't.
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