PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
A cost saving tip for your expo lanyards
If youre a business person, you may have been to and seen many tradeshow expo lanyards. Im sure you have collected a lot of them. Select cord-type expo lanyards in your corporate colours, so that you can use them at future events. Park someone at the exit of the event, and collect as many expo lanyards as you can. You will discover about 50% will say heres my lanyard'. 'I'm glad youre going green, but I dont need another one of these things. But the other half may say, Do I really have to turn these in, I really want to keep it as a souvenir, just to say that I was here. I really collect these things. Certainly you may not understand their reasoning, but understand its not about you, its about the people that will wear your expo lanyards.
Go green and save on eco lanyards
You can go green and save some green on your expo lanyards budget. First, when you do imprint your expo lanyards, only imprint your name or your logo on the expo lanyards. So that the 50% of them you can collect at the end of your event, you can use them at a future event, and you wont have to order as many expo lanyards. Plus, you will also be keeping the people that want to keep your expo lanyards as a souvenir, very happy as well. So thats a top tip for helping you to save the planet and your budget and to keeping the recipients of your expo lanyards happy as well.
How to Build Your Social Media Present with Expo Lanyards
Many companies continue to lag behind in utilizing social media and it's killing their marketing efforts. It's a must when it comes to promotional marketing to incorporate these online advertising mediums. Facebook has approximately 350 million users and Twitter has about 175 million registered users. It would be a disservice to a brand not to integrate their social media and promotional product campaigns. Imagine a expo lanyard campaign that only managed to capture 0.001% of Facebook or Twitters users. That could yield 35,000 or 17,500 buyers, respectively. Here's a unique way to combine social media with your expo lanyard campaign. Usually, expo lanyards are handed out with company logos, addresses, and phones. This method of advertising will certainly provide brand awareness. However, up the ante on your return on investment with social media. Instead of putting the usual business contact info on your expo lanyards, imprint them with your Facebook, Twitter, or Youtube info.
Promo lanyards cost effectively inundate the marketplace with your company message.
Having your business advertise on television, radio and the web has become quite expensive. And, the biggest disadvantage of this type of advertising is that prospective customers only see your company logo and hear your message briefly and relatively infrequently. However, the use of expo lanyards will go a long way toward inundating future customers with your company brand. Alternatively, when you offer promotional products to all the attendees at industry trade shows, conferences and events, you can rest assured these people will enjoy attending your event, and later working with your company. Promo lanyards are frequently used to hold the attendee identification cards at these events and conferences. Promo lanyards are easily draped around a person's neck for this purpose Although, some expo lanyards are totally plain and non-distinctive, many others are printed with company messages and logos. Why doesn't your company use expo lanyards this way?
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