PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Promo Lanyards are Great Gifts for the Security Conscious
In this day of increased security everywhere, promo lanyards are really worth more than their weight in gold. With room for multiple repetitions of your brand and/or logo, they are something that clients can use all day, every business day. Promo lanyards can keep that all- important company ID easily available and easy to swipe. If they have a detachable hook end, they can be used to hold a set of keys for office or home. Best of all, every time the client holds one of your promo lanyards in his or her hand, your brand is repeatedly brought to his or her attention. Given that research proves that clients contact the vendor whose name they first think of, using promo lanyards to make sure yours is the name in front of a client's mind is a great investment.
Promo lanyards can be a great and decorative way to showcase a company logo.
Promo lanyards are common in many business settings where displayed ID of some kind is a requisite part of the environment. As such, the promo lanyard can be a convenient way to earn promotional mileage while serving a basic utilitarian function. If you're going to offer promo lanyards to your employees or to visitors, why not make them decorative? A colorful promo lanyard is no less useful and can add splash of color to the need to show ID that otherwise might be seen as a mundane necessity. Plus, colorful promo lanyards offer an eye catching alternative that will draw attention to first the color and then the more promotional purpose of the promo lanyards. When you can grab attention and generate publicity, you really have no way to lose.
Promo lanyards are great ways to entice corporate sponsorship competition.
It is well known that promo lanyards are common centerpieces for trade show attendees, representing the primary means by which registered guests show evidence that they belong on the premises. It is also common for a particular vendor to have the rights to display their company information on these promo lanyards, and this is a subtle yet powerful promotional tool. Every conversation and interaction that takes place will likely showcase these promo lanyards and this can be a powerful bargaining chip for the trade show organizer. Most trade shows have higher level sponsors or affiliated vendors, and these vendors (by virtue of larger investments) have the rights to larger show space, premium floor locations and the right to offer their own promo lanyards.
Gain valuable promotional value with promo lanyards, while still showcasing an event.
Some corporate trade show sponsors gain the right to showcase their businesses more than others, usually by paying larger sums of money to do so. This can be great for the trade show organizer, but it is critical to not overly dilute showcase pieces like promo lanyards with pure company promotions. There should be an ideal balance between corporate sponsorship and event sponsorship with promo lanyards, and this is a common item of negotiation when making trade show arrangements with vendors. Make sure your top vendors see value in their ability to promote on promo lanyards, but don't let them steal the show either. Make sure promo lanyards also adequately showcase the total event, as that is what most attendees are there to see.