PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Use a clever slogan on custom t-shirts to make them what people wear.
A company slogan or logo on custom t-shirts is a great start, but don't forget that these are casual items, and a simple company name will often not provide enough incentive for a recipient to pull it out of their shirt drawer. Your custom t-shirts may be easy to distribute, but distribution is only the first step in the process. Your benefits will come when recipients are out wearing the custom t-shirts you give them, and sometimes a clever rendition of your logo or slogan can be just the way to get custom t-shirts out of the chest of drawers and onto someone's back. Consider funny or catchy plays on words with your custom t-shirt strategy and you will be more closely hitting the mark with a demographic of shirt wearers who want to be casual and attract attention.
Respect the high volume of competition you have with custom t-shirts.
The average person who wears custom t-shirts will have 10-20 to choose from in their wardrobe, and you need to keep this in mind when designing and pricing custom t-shirts for your business. If you were to give away any item that you knew would be only about 5-10% of what the recipient had to choose from, then it would affect how much you were willing to invest to offer such an item. Promo t-shirts definitely fit this mold, and the last thing you should expect is that distribution of 100 promo t-shirts will result in 100 new people wearing them every other day. The numbers will likely be far less, which means that the custom t-shirt game is very much a numbers game. Give away enough custom t-shirts and you'll see people wearing them.
What volume do you need for custom t-shirts to be effective as marketing tools?
You most likely know that custom t-shirts are not going to become exclusive parts of a recipient's wardrobe, and you also know that the publicity you gain from any one custom t-shirt bearer is going to be minimal. With this in mind, how many custom t-shirts do you need to distribute for them to be considered effective as advertising tools? This really comes down to your expected return on investment. Presuming each custom t-shirt to cost you five dollars, one hundred custom t-shirts might only need to yield 1-2 new customers for the promotion to be effective. If the custom t-shirts cost more (and better quality ones will), then your customer attraction rate will either need to be higher or you will need to distribute more custom t-shirts to reach the goals you are seeking.
Don't be afraid of a little controversy with custom t-shirts.
The sorts of custom t-shirts that seem to be the most popular fall into several key categories. First on the list is some sort of sports team allegiance, which you may or may not be able to compete with, in terms of popularity. What you can do is capitalize on another popular theme for custom t-shirts, which is something flashy or controversial. Statements or graphics on custom t-shirts that command attention will also make sure the shirts are worn, because the persons wearing them will enjoy the attention the custom t-shirts offer. Just make sure that you keep the greater interests of your business in mind, and do so by avoiding hot topics such as politics, religion, or profanity with what you choose to place on your custom t-shirts. There are plenty of nicer alternatives from which to choose.
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