PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Stimulate corporate t-shirt demand by insisting your employees wear them.
When corporate t-shirts are offered at public venues like trade shows or sporting events, you must capitalize on human nature to get more people to wear the corporate t-shirts you are distributing. People who are receiving the corporate t-shirts will instinctively look around to see if anyone else nearby is actually wearing them, as they will not want to be the one blazing a new fashion trail. Understand this to be nothing more than human nature, and you can ease this process along by having your own staff already wearing the corporate t-shirts in question. Even if customers rightfully ascertain that your staff are wearing the promo t-shirts because they were asked to, it still sends the message that they will not be the first person to put it on, and that can be all the incentive you need.
What is it about your products that you want to say on corporate t-shirts?
Every promotional item has some sort of message, and you need to consider what message you would deliver on items like corporate t-shirts that people will be wearing out in public. For example, if you sell dog food or baby items, this is great and you need to also consider that promotional statements or claims that may work online are also not going to do as well on corporate t-shirts. For example, a nutritional claim for pet food is a great selling point, but not the sort of thing John or Jane corporate t-shirt wearer will feel comfortable with on the back of their shirt. People will corporate t-shirts for what they are, but also want to feel at least somewhat stylish with their attire, so you need to come up with something just a little softer and more clever to be able to hit the corporate t-shirt market.
Use viral videos or online promotions to drive distribution of corporate t-shirts.
Many promotional efforts gain their momentum online, due to the understandably higher volume of customer traffic in cyberspace. You can use this as a way to funnel activity towards corporate t-shirts that will additionally support your business. If you create an online slogan, graphic, or other promotional feature that (sometimes unexpectedly) takes off in popularity be ready to continue this momentum by offering corporate t-shirts that capture the same theme. This will only cause the online "legend" to continue to grow, as people who can and will order corporate t-shirts on this theme will continue to drive interest in it. You may even be able to offer traditionally free items like corporate t-shirts for a small fee, capitalizing on the success of an online marketing campaign.
Consider offering corporate t-shirts with a slightly more sophisticated description.
It doesn't take a genius to distinguish a polo shirt from promo t-shirts, but sometimes the success of a promotion is all in the presentation. Simply referring to corporate t-shirts as something less glaringly obvious (e.g. casual attire) can create a slightly better impression of what you are putting out there to your customers. You aren't misrepresenting your corporate t-shirts as being fancy or formal attire, but you are also doing more than just offering "free t-shirts" to the customer. This is a great example of how subtle choices of word use can make all the difference in the world with your ability to market and offer corporate t-shirts to a customer base that is seemingly more and more attentive to the perceived quality of even things they can get for free.
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