Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
How Promotional Products are Effective in Improving Marketing Return on Investments?
Starting in 1891, Wrigley used promotional gum to entice the customers to buy their soap and baking soda. Now, Wrigley is a multibillion dollar gum company! See how effective promotional products are in terms of advertising and promotion? They can even open an enormous opportunity for your business, just like Wrigley.
Promotional products, also known as specialty items, are items that can be imprinted with your brand logo or slogan. Promotional items, including customised T-shirts, mugs with your logo on it, custom branded planners, and promo pens, are typically used during trade shows, product launches, sales promotions, and other promotional events. Some unique promo items are promotional key tags, CD/DVD with your brand on it, imprinted candies, and custom branded USB flash drives.
What are the advantages of Promotional products in boosting the business?
Promotional merchandise can have a long lasting effect on the customers mind, raise perceived value, and have a low cost per impression. Corporate gifts generate goodwill, build business transactions with corporate customers, generate a high number of new customers, and increase repeat sales. All of these ensure high marketing return on investment.
Summary of Advertising Specialty Institute Return on Investment (ROI) Study
In October 2008, ASI reported on a study, where 618 respondents in NY, Chicago, LA, and Philadelphia participated. The study covered how promotional bags are used by customers. The average was 9 times per month and over 1000 impressions per month.
- 84% of the respondents identified the advertisers of promotional products.
- 62% of the respondents did business with the advertisers after receiving promotional items.
- An average of 81% of the respondents kept promotional products for more than 7 months if considered useful.
Here are other reports about the effectiveness of promotional products and promotional gifts used by various industries.
Promotional Products increase referrals and leads.
In 1993, Baylor University conducted the study Generating Customer Referrals Using Ad Specialties. There were 200 customers as participants. 10 Mary Kay consultants handed out promotional gifts to customers, and the other ten offered no promotional products. Results show an increase in the number of referrals or leads from customers who received promotional items from Mary Kay. The number of referrals from those who didn’t receive a promotional item were fewer.
Promotional items can encourage many customers to respond with the product offering.
Dallas Marketing Group conducted Ad Specialties Improve Ad Campaigns in 1996. They intended to help a national tile distributor to use the trade ad along with promotional items in an advertising campaign. The customers who received a promo calculator plus the trade ad responded, which was 10% higher than those who didn’t receive any promo items.
Promotional Gifts and Promotional Merchandise improve trade show marketing
Exhibit Surveys Inc. conducted a study called Ad Specialties Improve Trade show Marketing in 1991. The study dealt with the use of promotional products along with invitations during trade shows. Those who received promotional products remembered the brand imprinted on the promo item. This garnered 71.6% and 76.3% of attendees providing favourable feedback towards the company.
Make use of promotional products to generate more sales and high return on investment. Seek consultation on promotional products and promotional gifts marketing industry to generate unique ideas.