PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Give your promotional expo gifts the best shot to succeed with good presentation.
Are promotional expo gifts going to be successful on their own merit? Possibly, but why take a chance if you don't have to? Ask the best restaurateurs if their food will make a great impression and they may agree, but will still put value on the presentation, and so too should you. The type of promotional expo gift presentation isn't paramount, but it is important that the customers see this is important to you. A simple pile of promotional expo gifts in a corner from which you grab items on request is a poor presentation, reflecting on how you see the customer in your big picture of things. A modest display of the same promotional expo gifts sends an equally powerful and opposite message, and one that resonates with the customer. If they see your promotional expo gifts nicely presented, then they feel they will be treated the same way.
Always ask for customer feedback on your choices for promotional expo gifts.
If businesses gauged their present and future promotional expo gift campaigns on direct and immediate customer feedback, the results might be well removed from the reality of the situation. This is because customers in the moment of receiving promotional expo gifts will be far more likely to laud the products, either in support or or in spite of their true opinions. This is just human nature, so don't let this cloud the quality of your promotional expo gift campaigns inadvertently. Getting a truer opinion from your customers about promotional expo gifts can be as simple as a quick survey or follow up correspondence, and the format of the communication is less important than the fact that it occurs after the promotional expo gifts have already been received. It takes some effort, but this can help with future event planning.
How many times do you go "back to the well" with promotional expo gifts?
Do some types of promotional expo gifts have a nearly limitless life cycle, in that they are nearly always relevant? In terms of general style, the answer is yes. Some promotional expo gifts will almost always have quality appeal, provided you are not offering the exact same items as you did five years ago. For example, promotional expo gifts like polo shirts are of a fairly timeless value, but your company might offer multiple "renditions" of this same basic promotional expo gift theme over a span of time and over many events? Other promotional expo gifts will be of a more one-time nature, perhaps having value at a particular event, but not at others. It is natural and acceptable that there will be this sort of promotional expo gift disparity, so be ready to properly evaluate the promotional expo gifts you offer and adapt as needed.
Does a repeat customer validate promotional expo gifts that have low return rates?
Do you know the value of lifetime or even simple repeat customers for your business? Does this value mean that offering promotional expo gifts with historically low return rates might still be worthwhile? You need to be able to answer these questions, because promotional expo gifts that are superficially of questionable merit might actually be the best ones you choose. How could this be? It would seem that promotional expo gifts are either such to produce new customers or to not, but it really isn't that simple. If a single customer who gets promotional expo gifts from you produces 10 other customers in their life cycle with your business, their value (and the value of your promotional expo gifts) both increase substantially. Think short and long-term, and your choices for promotional expo gifts might change quite a bit.
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