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Tote Bags
Polo Shirts
Conference, Satchel
Tee Shirts
Caps
Plastic Pens
Lanyards
Key Rings, Key Chains
USB Flash Drive
Metal Pens
Mugs, Cups

Stubbie Holders
Sunscreen, Lipbalm
Stress Balls & Toys
Sports Drink Bottles
Compendiums
BBQ, Picnic, Blankets
Personal Umbrellas
Mouse Mats

Jackets



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Use printed tradeshow merchandise as actual tools to drive customer interest in your business.

Some printed tradeshow merchandise can actually be the means by which your customers express interest in your company and its products. Promo pens are great examples of such printed tradeshow merchandise, and they can be used as productive gatherers of company interest in many ways. For example, if you offer an "interest card" on which customers can express what products they might like to hear more about, promo pens can be offered as printed tradeshow merchandise to help customers complete these forms. When one of your salespeople sits down to talk with a customer, forms can be completed, using your pens as the printed tradeshow merchandise of choice to help close sales. When your own choice of printed tradeshow merchandise can actually facilitate actions that will better your business, there is no better purpose for them.

Use printed tradeshow merchandise as ways to enter customers in prize drawings.

It is often useful to offer printed tradeshow merchandise as a simple gesture to promote your business at customer-oriented events. You can also use the right types of printed tradeshow merchandise to help highlight bigger and better promotions at the same event. For example, customers can be entered into a prize drawing, and each time they talk to one of your staff, they can be entered into the drawing AND receive printed tradeshow merchandise that are theirs to keep. in this fashion, you can use printed tradeshow merchandise to not only lead to bigger and better things, but also to encourage multiple points of contact with your sales team, and increase the likelihood that the printed tradeshow merchandise you offer will earn a positive rate of return for your business. Think out of the box and leverage printed tradeshow merchandise for your benefit.

It may be a good idea to highlight prize printed tradeshow merchandise to stimulate attendance.

If you're planning a business event that is either large or at which you expect there to be significant sales, it is also common to offer a printed tradeshow merchandise that is much more valuable (i.e. a prize giveaway). In such cases, keeping the printed tradeshow merchandise a secret may do little so stimulate event attendance, beyond the basic merit of your planned agenda. It may be useful to highlight such printed tradeshow merchandise when promoting your event, to let people know that there is a high value reason why they should definitely be in attendance. If this strategy for printed tradeshow merchandise is limited to prize giveaway items, then there should be no distraction from the real proceedings at hand. The clue about the printed tradeshow merchandise will simply help people who are "on the fence" make the commitment to be there.

Keep your printed tradeshow merchandise a secret until your event unfolds in real time.

While it can be tempting to suggest to your customer base that certain kinds of printed tradeshow merchandise will be featured at you next event, this can actually detract from the primary purpose of the event, which is usually to drive sales. For example, it may be useful to suggest that prizes and printed tradeshow merchandise giveaways will be a part of your event, when coming up with promotional literature. The line you generally do not want to cross is suggesting exactly what kinds of printed tradeshow merchandise you will be offering, because this may either encourage or discourage some people from attending, in either case for the wrong reasons. There's nothing wrong with having printed tradeshow merchandise as incentives for event guests, but it is good to keep the details about the printed tradeshow merchandise a secret until the curtains go up.

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Popular Educational Articles About Promotional Products

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