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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

If you want the best rewards from offering printed tradeshow items, charge an admission fee.

It is a known fact that some attendees at business events you host will quite literally be 'just there for the free stuff'. This is best exemplified by having some attendees leave with a bag full of whatever free printed tradeshow items they can find, and do so within a short time. If you've been to events (or hosted events) like these, you've probably seen this, and it has very little long-term promotional value. Having quality printed tradeshow items get wasted on attendees who just want something for free can also be cost prohibitive, so it may be worthwhile to consider a modest admission fee for the event. Even if the cost is minimal, it will most likely deter customers who are less than serious about your business from attending, and will keep more of your printed tradeshow items available for more qualified customers.

Understand that your best printed tradeshow items offered first may hurt your sales.

Some businesses will want to offer their best and brightest printed tradeshow items early on in an event, to make sure that these printed tradeshow items are available to as many potential customers as possible. This works well if you are expecting a crowd or group that is unlikely to last until the end of your event, but such use of printed tradeshow items also has some risks. For example, you should expect that some potential customers, at events where it is expected that printed tradeshow items will be offered, are going to be there just for the freebees. This is a somewhat sad truth of the business event scene, but it should also be expected. In short, your best printed tradeshow items will play right into the hand of someone looking to see what they can get for free, and this will usually lead to no additional sales.

Sometimes saving the best printed tradeshow items for last can backfire.

If your business is planning a significant event at which printed tradeshow items might be offered, then it is sometimes tempting to offer the best printed tradeshow items last, as a sort of miniature product funnel that leads customers towards a commitment as the event proceeds. Whether your event is an evening, or over a couple of days, this approach to printed tradeshow items does have some risks. The primary risk in offering the best printed tradeshow items last at your event is that some customers may never be present for this better quality offering. Many people who attend events will not plan to be there for their entirety, and if these are equal caliber customers for you, then you may miss the boat with your best printed tradeshow items. This may be a risk worth taking, but it is still something of which you should be aware.

Do you impress first with printed tradeshow items, or save the best for last?

When you offer multiple printed tradeshow items at an event, they are very likely to not all be in the same price or quality category. For example your array of printed tradeshow items might include promo pens, promo head covers for golf clubs, and perhaps even promo polo shirts. These printed tradeshow items are clearly not of the same caliber, and are actually in three separate categories, in terms of how customers will view their quality. Some businesses may opt to offer the best printed tradeshow items early on in the event, knowing that some customers will be ready to commit early and will want to see the best you have to offer. Others will offer printed tradeshow items in increasing value as the event goes on, raising the stakes for those customers who come back. Either way is good, as long as it is a decision that gets made.