PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Is it wrong to have your nicest printed tradeshow gifts feature a company logo?
The argument can be made that the nicest printed tradeshow gifts you offer should be completely devoid of any direct company promotion, because doing so will somehow diminish the value of the printed tradeshow gifts. This may be true, but it is not an argument that is absolute, when it comes to printed tradeshow gifts. For example, a designer pen (a common high end printed tradeshow gift) can feature a very subtle company logo that in no way diminishes the value of the printed tradeshow gift, but that also serves as a subtle reminder to the recipient of where the gift came from. There is a line to be drawn with nicer printed tradeshow gifts, and that line usually comes in the form of how visible promotions are on the printed tradeshow gifts in question. The more they are noticeable to other people, the less appropriate they are.
As printed tradeshow gifts get nicer, the level of promotion should diminish.
There is a nice rule of thumb to follow with printed tradeshow gifts that has everything to do with the caliber of printed tradeshow gifts being offered. As a rule, the less expensive the printed tradeshow gifts are to acquire and the easier they are to distribute to more people, the more promotional they should be. The reasoning is simple. Cheap printed tradeshow gifts are easy to get out to many people, and will cost you relatively little, so what do you have to lose by being more aggressive, from a promotional standpoint? The flip side of this argument is also true. As the printed tradeshow gifts become nicer (and more expensive), they should be seen as having a more lasting value, and this means you will want to be much more subtle with how directly you promote your business on the printed tradeshow gifts in question.
Make sure you printed tradeshow gifts proudly showcase your company as event host.
Some business make the mistake of offering more generic printed tradeshow gifts, relying upon their ability to have the customer's ear to drive sales and promotions. In short, the printed tradeshow gifts they offer have little to no promo value, and this can diminish the long-term returns on the cost of these gifts. You don't need to necessarily be gaudy with how printed tradeshow gifts promote your company, but there should be at least some promo value to the printed tradeshow gifts in question. The degree to which your printed tradeshow gifts promote your business will vary significantly with your type of business, and with the type of audience you expect to be in attendance. That said, some promotion with printed tradeshow gifts is not only prudent, but it will also be expected by those who will be attending your events.
Offer gift cards as printed tradeshow gifts that use a relevant promo code.
It is a common dilemma, when choosing printed tradeshow gifts, to worry that some products may not be relevant to all of the customers who will be in attendance. Given human nature, this is a distinct likelihood, and more ubiquitous printed tradeshow gifts like gift cards can be excellent choices that will appeal to more people. You can add promo value to printed tradeshow gifts like gift cards by inserting them in a custom sleeve with your company information on it, or even by opting for a company related promo code that will "activate" the gift card. In either case, the value of the printed tradeshow gift is associated with your business, and you also are offering printed tradeshow gifts that will have a much broader appeal to the customers who will be attending your event.
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