PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Make your printed conference giveaways items customers must ask to receive.
The good thing about many printed conference giveaways is that they drive general interest in your business, but the bad thing is that sometimes customers will end up with printed conference giveaways without having had any real meaningful conversations with your sales team. The underlying purpose for printed conference giveaways is to help drive sales, so something has to give. One way to encourage more interactions between the recipients of your printed conference giveaways and the sales people who will help customers take the next step is to insist that customers ask for the printed conference giveaways you are offering. This may seem like a painful dental procedure to some customers, but most who are genuinely interested in your business's products will have no trouble asking for the free printed conference giveaways you have to offer.
Use printed conference giveaways as ways to reward participation during presentations.
Most company events feature some sort of speech, presentation, or educational outlet, and printed conference giveaways can be excellent tools to make these events truly memorable. For example, if your speaker really wants to drive audience participation, then equip them with an array of printed conference giveaways that can be distributed to those who answer questions or provide feedback when it is requested. Naturally, the types of printed conference giveaways you offer for these situations should be better than the usual printed conference giveaways you offer to other attendees, but they don't have to be valuable (cost-wise) to be effective. People simply love getting things for free and being rewarded for the things they do, and when printed conference giveaways can be the prizes of choice, your company has everything to gain.
Understand what recreational interests your customers have for printed conference giveaways.
If you really have no idea what interests your customers, then choosing the types of printed conference giveaways that will really have a big impact can be much more difficult. Knowing a thing or two about who your typical customer is, and what they like to do, will help narrow your search for the best printed conference giveaways, and will also make the printed conference giveaways you offer much more meaningful. A great example of just such a printed conference giveaway is anything that has to do with golf. Chances are very good that many of your attendees will be interested int eh game of golf, and printed conference giveaways that relate to these interests will be much more likely to hit the mark and resonate with your customers. You don't want to rely too heavily on one form of recreation for printed conference giveaways, but a little customer awareness will help.
Different specific events may point towards specific printed conference giveaways.
Many smaller functions or events at your main business meeting or conference will involve different kinds of activities, and these can point to specific printed conference giveaways that will help add value to your business. For example, if you have some sit down meetings planned, then using printed conference giveaways like compendiums or pens will be not only relevant, but will actually be used by many of the attendees. This immediate relevance and clarity of purpose is critical for some printed conference giveaways, and this continuity will only serve to drive more interest in your business. It doesn't take much effort on your part to make sure printed conference giveaways line up with the events to which they are linked, but it will send a solid message that your events (and printed conference giveaways) are all well planned.
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