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PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags
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Conference Bags
Tee Shirts
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Plastic Pens
Lanyards
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Metal Pens
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Turning Your Business Around With Effective Conference Products

Companies are always looking for avenues to improve their branding and incorporating conference products at major trade shows is an effective way to achieve this. What makes these conference products so effective is not just there low costs of production it is the incredible amount of brand awareness they can generate. What makes this so effective is that with other forms of advertising once the person has left the impact has gone, with conference products the consumer takes these items home with them. Each and every time the consumer uses these products they are continuously reminded of the company. That is why it is vital to keep the slogan and design simple but tasteful. If the product is overly exotic people may be reluctant to use it and therefore defeats the purpose. Some great examples of conference products include pens, umbrellas,coffee mugs just to name a few.

Fostering A Positive Brand With Conference Products At Major Trade Shows

Businesses need a distinct advantage over their competition, especially at major trade shows.The most effective tool in achieving this is with conference products. Trade shows are filled with consumers and vendors who are all in need of your product or service, by offering tasteful conference products it will help make your brand stand out from the rest. Keeping the items simple and tasteful is the key to success, good examples of these items include umbrellas, pens, coffee mugs the list goes on. The power of these conference products is not what is done right away it is when the consumers take these items back to home and the office. When the consumer continually sees the conference products in front of them it will remind them of your company and what you stand for. This type if advertising is extremely powerful especially since its costs are so inexpensive.

How Conference Products Help Improve Brand Awareness Overall

With the market always demanding more innovative ways to establish and maintain and enhance their brand business are not leveraging consumer products at major conferences. The reasoning for this is quite simple at these events there is a large number of people who are very familiar with the industry. Both vendors and consumers want the latest and greatest, by offering tasteful and subtle conference products the business is able to increase their branding. This is achieved when the consumer brings the conference products home and continually uses it, this could take the form of a promotional pen, coffee mug, something that consumers would use on a daily basis. Whenever they use the conference products they are continually reminded of the company and what it represents. This type of marketing is far more effective than the traditional forms which do not capture the eyes and hearts of consumers.

Custom conference items are effective at getting company name/brand recognition with your target audience.

Custom conference items are effective at getting company name and brand recognition with your target audience. Sponsoring a local event with an apporpriate custom conference item gets you many methods of exposure. For instance, pre-conference marketing exposure can include getting your company logo included with all the conference emails sent to registered participants. Your custom conference item should certainly be included with the trinkets handed out in every attendees conference attendance kit. Your custom conference item logo will often be put on the conference signage depending on the level of your sponsorship. You should also insist on an ad for your custom conference item in the conference event guide. Finally, as the conference is being conducted, your sponsorship will include some level of presence at the conference. Perhaps a lunch or dinner in your honour. At the very least, your sponsonrship entitles you to a demonstration booth at the conference.

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