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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Mixes of branded tradeshow giveaways can actually benefit your business's event ROI.
When you are weighing your options for branded tradeshow giveaways, you ideally want to have a nice mix of products to offer, which can actually improve your total ROI for this promotional tool. When you take one extreme or another with branded tradeshow giveaways, the ROI is a much riskier proposition. going cheap with your branded tradeshow giveaways will usually mean a higher volume requirement for branded tradeshow giveaways, at least in the sense of offering them to everyone, so the inexpensive price tag can be a bit of an illusion. Conversely, expensive branded tradeshow giveaways may not be given to as many customers, but this may either exclude some customers from their influence, or raise the stakes of any one branded tradeshow giveaway and increase the pressure on your business to make the campaign a success, given the choices that have been made.
Only go so far with highlighting the value of branded tradeshow giveaways.
It can be a great tool to offer branded tradeshow giveaways at your business events but there are limits to how far you want to go with branded tradeshow giveaway promotions, given that most are simply promotional, and really offer no lasting value to your business. Branded tradeshow giveaways have value, but it is not in the sense of profitability, as would be the case with one of your core products. In this regard, you want to offer branded tradeshow giveaways, but not spend too much time talking about them, choosing instead to highlight the "real" products that will actually benefit your business's bottom line when the day is over. Customers will be drawn to branded tradeshow giveaways, but this does not mean that the same product should become too much the focus of attention for your staff. Keeping this in mind will help preserve the overall integrity of your event.
Make an announcement that certain branded tradeshow giveaways are linked to purchases.
A good business does not need to bring its paying customers up onto a podium and thank them for their business, but you can use branded tradeshow giveaways to gain some valuable exposure with your customers. For example, if you are hosting an event that is in a conference hall, it can be timely and effective to mention that persons walking around with branded tradeshow giveaway X are those who have purchased from you. This is not to single out or embarrass anyone, but will draw attention to both your paying customers and the branded tradeshow giveaways you have given them as a reward for their business. Other people will want to know how to receive the same branded tradeshow giveaways for themselves and your customers who have already purchased may even become your best spokespeople to help drive even more event sales.
Do you want to be the only business that doesn't offer branded tradeshow giveaways?
One of the risks in determining whether or not you will offer branded tradeshow giveaways at your next business function is that you may separate yourself from competitors for the wrong reasons. You may find that your products stand on their own merit and that you do not need branded tradeshow giveaways to help sales, but is this the standard way of doing things in your industry? If all of your competitors tend to host customer events, and they offer branded tradeshow giveaways at theirs, it follows that similar expectations will exist for an event that you host. This may not seem fair, but it is just the way of things and if you feel compelled to offer branded tradeshow giveaways, you wouldn't be the first business to feel that way. Customers can be a fickle bunch, and sometimes branded tradeshow giveaways are just the standards set to succeed.
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