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PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags
Polo Shirts
Conference Bags
Tee Shirts
Caps
Plastic Pens
Lanyards
Key Rings
USBs & Chargers
Metal Pens
Mugs, Cups

Stubbie Holders
Sunscreen, Lipbalm
Stress Balls & Toys
Drink Bottles
Compendiums
BBQ, Picnic, Blankets
Personal Umbrellas
Mouse Mats

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

When making your branded conference merchandise, try to stay away from items that follow trends

Benefits of using branded conference merchandise are very hard to measure because it will always depend on the people who receive the branded conference merchandise on whether or not they will be successful. This is because the people who get your branded conference merchandise will have the option to either keep the product or throw it out. In order for your branded conference merchandise to get the results that you are hoping for, which is probably to create a higher brand awareness for your company, you will need to make branded conference merchandise that people will actually want to keep. Make it something that most people would feel bad about throwing out because it is so useful. This could be anything, but try to stay away from items that are often related to trends such as clothing or baseball caps. This is because most people have their own personal preferences towards these items.

Cater to your event's guests and their leisure time with branded conference merchandise.

Many business events are held at nice locations, where there will be family activities, and at least some leisure time for your guests. What choices face your guests for their down time impacts your choices for branded conference merchandise. If the event is held at a resort or spa where there is a pool, a choice of promo beach towels as branded conference merchandise might be perfectly suited to the entertainment of your guests. The key is to look at branded conference merchandise as ways to enhance the total experience had by your customers, and when you do so, they will remember you longer, and in a more favorable light. The funny thing is that, when it comes down to it, it really isn't even about the branded conference merchandise you offer, but rather the timeliness and relevance of the branded conference merchandise, in the exact moment where they are most useful.

Give some branded conference merchandise the ability to be personalized for customers.

Some branded conference merchandise are of the more generic variety and they may very well have merit on their basic substance. Examples of these kinds of branded conference merchandise include pens, clothing, and even many basic office supply items. Other branded conference merchandise offer a more unique opportunity, and that is to add a personal touch to the item in question. This could be as simple as a desktop branded conference merchandise that can be customized to bear the recipient's name, but the lasting effects of this effort may be substantial. You'll of course need to review the logistics of offering customizable branded conference merchandise in an environment where doing so may require equipment or technology not suitable for your event, but the idea of making some branded conference merchandise as perfectly suited to your customers as possible should have appeal.

What is the ideal way to distribute branded conference merchandise to your customers?

There are many ways to get your branded conference merchandise into the hands of your customers, ranging from "grab and go" to a more personalized approach that involves a customer interaction each time branded conference merchandise are given away. Depending on the size of your event and the number of people in attendance, you simply may not have the manpower to address each customer personally, and it may be tough to require such an interaction to justify offering branded conference merchandise. On the flip side, simply making branded conference merchandise available for customers to take may result in a rapid depletion of your branded conference merchandise inventory, with little to no sales contact to show for it. This too can have its drawbacks and it is important to sit down and determine an ideal strategy while your event is still in the planning stages.

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