PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
What branded conference gifts will your customers be talking about by the water cooler?
Some of the branded conference gifts offered at business events will have limited perceived value, but will still have a strong advertising value, sometimes based on sheer volume alone. This may not be the game you want to play with branded conference gifts, so a more novel approach might be to use branded conference gifts to create a certifiable buzz in the work place with those you offer. It can be hard to predict this level of impact with unique branded conference gifts, but the first time you hear about one of your branded conference gifts having been discussed at another place of business, you will know that the strategy worked. From an impact and feedback standpoint, you can stack the deck in your favor, by calling on customers and asking them how they enjoyed your event. If a particular branded conference gift was a hit, you'll probably hear about it.
Cater to the children with clever branded conference gifts and earn customer-assigned value.
Many of your customers at events will understandably not have a defined need for the various branded conference gifts that you may be offering. They may still take the branded conference gifts you are giving away, but the value may just not be there, just by the nature of what it is that you are offering. This isn't your fault, and at the same time, it helps to have a more unique, or even a signature sort of branded conference gift that will resonate much more powerfully with the customer. One way to do just that is to offer branded conference gifts that have secondary appeal to the customer, meaning they will have more value to a loved one than the customer themselves. When branded conference gifts include stuffed animals that can be taken home, you will have made a child's day and may also have earned a customer in doing so.
Create branded conference gifts that fit the theme of the event.
The ultimate flexibility in branded conference gifts is that they can be customized or even created for just about any purpose, and you'd be remiss as a business to not take full advantage of this. Many events themselves have themes or slants, as extensions of the businesses who host them, and the branded conference gifts that support the event can neatly match these themes to maximize the relevance of the branded conference gifts and enhance the merit of the event as a whole. This may not mean going to the drawing board and having branded conference gifts created specifically for he event in question, but it is a possibility. The point is that you shouldn't dismiss the idea of catering your branded conference gifts to the specific theme of your event, as this will naturally have a much more potent marketing impact on your target customers.
What's the point of offering branded conference gifts that have a low ROI?
Do you ever wonder if the inexpensive branded conference gifts that are the staples of many a business event are actually worth the investment? A great example of this is the promo pen, a stalwart in the world of branded conference gifts that might on rare occasion actually lead to a sale down the road, if that success can even be documented in the first place. Even though cheap branded conference gifts like pens require little investment, they do cost something, and their limited productivity may call into question their merit. The key to remember with some inexpensive branded conference gifts is that their primary value are as advertising tools, rather than as the more desired marketing pieces that some nicer branded conference gifts can come to be. You never know when or how some branded conference gifts will bear fruit, and that is exactly why you still use them.
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