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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Business uses of promotional products in the corporate executive environment
What is the basic function of a promotional product in business?
The basic function of a promotional product is either to attract new customers to your business or reward existing ones to maintain loyalty. How a consumer or potential client feels about your company is a fundamental part of determining your short and long term strategy and meeting your company’s vision. Effective promotional products can be used to help create or maintain a positive image for your company.
How can the distribution of marketing products help a business transaction?
The mass distribution of marketing products is often used to help “sweeten the deal” in a business transaction. While no one will conduct a business deal simply to receive cool promotional products, these are often given to clients and new customers to help make them feel like a part of your company’s “family”. Promotional products given as a part of a business transaction are great for helping instil a sense of familiarity and friendliness with a business partner. Consequently, they help aid the likelihood of future transactions. This is particularly true for service-oriented companies or industries.
Is it wise to use promo products in business?
Promo products are often a good idea to use in business and for business transactions. As with any business or marketing strategy, they should be well thought out and considered before being distributed. Ineffective or costly promo products can often provide more harm than good if not distributed correctly. Promo products are often a good investment for marketing purposes, but this will vary greatly depending on the actual selection and distribution strategy of the promo products in question.
What are the expected long term benefits of using promotion products in business?
The long term benefits of using promotion products in business are:
- establishing good will with a client/customer and
- creating or establishing a long term relationship with said customer or client.
What criteria should be used to assess whether or not custom products would be beneficial for your business?
Custom products can be great ways to improve your customer relationship, particularly with long term or bulk order clients. To determine if custom products should be leveraged as a promotional tool, it is often good to identify:a) the additional costs of custom products versus regular promotion products,
b) whether these custom products would truly be cherished by your customers, and
c) are these products likely to help a long term relationship with the client.
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