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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Are smaller promotional items more practical?
What are some benefits of using smaller promotional items to help market my business?
There are multiple benefits of using smaller promotional items to help market your business. First, they are smaller and obviously more amenable to a number of distribution channels that larger promotional items aren’t. Additionally, the smaller nature of the items implies you can store more of them at a time, and the fact that you can store more of the items at a time means:
a) you are maximising your inventory storage efficiency, and
b) you can give more products to more customers at your choosing.
How can smaller promo items be better for distribution?
The small nature of promo items inherently makes them better for distribution due to:
a) the lower costs of shipping and generally transporting smaller items, and
b) the increased availability of potential distribution channels to increase the availability of unique distribution methods.
The last thing you want to do is minimise the ways you can deliver these promotional products. Smaller products provide the most options for getting your promo items to the people that really matter, the customers!
When choosing smaller promotional items for marketing purposes, does that automatically imply a lower cost overall?
While smaller items may always seem like the cheaper item, sometimes they are not. More polished or expensive promotional items, including fancy watches and pens, can be very costly on your budget if you are not careful. While smaller promotional products automatically obtain an immediate size advantage in shipping costs, the smaller size of the items and their packages can lead to more promotional items being lost or damaged iin the transportation process. These factors can sometimes increase the implied cost per unit.
Are there any downsides to using smaller promotional items for marketing distribution?
Generally speaking, smaller promotional products allow you to distribute them to more people, and they provide a more significant marketing advantage. However, there are certain situations that emphasise the need for big and bold. Smaller promotional items won’t be much of a benefit there. For example, some corporate events can be greatly benefited by large, very visible promotional banners. Sometimes this marketing effect can be just as effective, if not more effective than the distribution of hundreds of smaller promotional items.