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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Deepening Brand Loyalty with Promotional Products
Society nowadays is highly brand conscious. Companies need impeccable marketing strategies to convert market awareness into customer equity. Some businesses offer promotional products to deepen brand loyalty. These promotional items aim to develop strong bonds with customers and address the customers' needs. The success of this promotional merchandise is directly related to the personality of the brand.
Branded products have a higher perceived value compared to unbranded ones, even though their costs may be similar. Companies make huge investments for their brand image. This includes research and development in addition to comprehensive marketing programs. Businesses make great efforts to see their brand is preferred by the public. Therefore when other companies offer these same quality branded items as their promotional products, those companies are capitalising on the existing equity of the brand.
Creating Customer Loyalty & Goodwill with Promo Products
Everyone enjoys receiving a gift. It is easy to market recognisable promo products to match your customers’ interests and suit their needs. Your client will appreciate your customised gifts and remember your business. If the promo gifts match with the customers’ interests, you know they will highly value your gift. Promotional products offered as gifts can give you a break into your target market while creating customer loyalty and goodwill at the same time.
Your marketing message should be repetitive
To derive the maximum benefit from the loyalty and goodwill created by your promo item, it needs to be followed up by constant repetition. This is not to exasperate the customer, which will become counterproductive. This repetition has to be done in a subtle manner to work its way into the customer’s subconscious. A simple marketing table calendar, a coffee mug, or even a T-shirt with your company's logo on it will be a constant reminder to your customer, without irritating him. The idea is not to allow the customer's focus wander from your products.
Customers need motivation
Promotional items are very effective in drawing prospective customers. We all remember receiving freebies at trade shows and fairs. However, we hardly ever remember giving away our contact details. It is only when we receive promotional newsletters and promotional leaflets do we recall the company. In fact, this is a way to remind the public about the product, and more often than not, potentials do take a second look and even give the product a try.