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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Are promotional items better than billboards?
What are the biggest benefits of promotional items over billboards?
Billboards provide visibility to a very limited subset of potential customers, and there is absolutely no targeting involved. Promotional items immediately have a huge benefit over billboards. Businesses are able to give them immediately to relevant customers. Also, promo items are much cheaper, more cost effective, and hold longer value retention for recipients than do billboards.
How can using promotional products be better for niche target audiences than billboards?
By actually handing a promotional product to a potential customer, you are providing real tangible value to customers. You have proved that you want that customer to be a part of your business family, and you have made that immediate face to face relationship with that customer. These are valuable characteristics of a niche based business relationship, and billboards fail miserably in this regard when compared to promotional products.
How do the costs generally compare between billboards and promotional items?
Billboard costs can vary. At a minimum, they are usually $1500 a month. While that may or may not seem like a huge amount of money given your company’s overall marketing expenditure, think about the actual returns on this form of advertising. Does your company think targeting enough customers with that sort of investment a good idea? On the other hand, promotional items can run as cheap as 50 cents an item, and if distributed properly can have the same effectiveness as more expensive ones. While it’s hard to immediately gauge the cost effectiveness per individuals impacted between billboards and promotional items, promo items undeniably provide a more confident assurance of marketing effectiveness with regards to immediate cost expenditure.
Can promotional items help my company obtain more exposure than billboards?
In a word, yes. By carefully distributing your promotional items to individuals that would value them the most, or leveraging specific events where potentially interested customers will be in attendance, you can provide much more exposure with promotional items than with bill boards. This is due to the given the versatility of distribution channels. Additionally, the portability and the small size of promotional products allow relatively easy transportation for expanding markets. Can a billboard in Adelaide ever impact customers in Sydney? No. Can promotional items made in Adelaide affect potential customers in Sydney? Absolutely.
What are some unique distribution marketing strategies that promo items have over billboards?
As mentioned above, promo items can be shipped and mailed throughout the country and internationally. They can be included as part of event gift packages, and they can be given to the customer in a face to face meeting. This is an underrated part of the entire sales process. The small size and low cost of promo items creates significant diversity in promotion ability, and as such, promotion items hold significant advantages over billboards.