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Promotional Pens and Custom Branded Pencils
It's no accident that around half of the pens people use are custom branded. Promotional pens and pencils are cheap, useful, fast to produce and an essential addition to your branded promotional products mix. They attract a diverse range of attention over a long period of time. We all use pens on a daily basis and can't help but leave them in plain public view a lot of the time. This means constant brand exposure. Why not use this opportunity to your marketing advantage? Get your business inside your customers homes and office and land some desktop real estate. Add Value Promotions is an expert in producing cost effective, quality branded pens that generate results. Put your brand at their fingertips!Custom pens are versatile and universally appealing
Their versatility and universal appeal means there isn't a business who couldn't benefit from the use of promotional pens. Pens can easily be mixed in with other promotional products or corporate gift baskets. They can even be given to prospective customers as a more practical alternative to a business card. It's no surprise that pens represent a large portion of the promotional products marketing spend. Promotional custom branded pens work!
Helping you choose the perfect standout promotional pen
With so many pens being used as a promotional tool it's important that your pen stands out as an attractive choice to your customers. Try to ensure that your design suits your brand and matches the colours and quality level of your brand. A wide array of styles, colours and brands are available to choose from each with a different feel to suit your price range and tastes. Everything from gel grip, ballpoint, click, fountain, felt tip and mechanical pencil varieties are available. Pens that write well, are stylish and are comfortable to hold will make a good impression on your brand.
Always keep in mind a pen given at a time of need generates a lot of goodwill. Think about leaving pens out in the open to be taken by customers in your store, available whenever they need one. Add Value can help guide you through the choices to find the perfect pen for you.
Visit the Metal Pens, Plastic Pens and Boxed Pens sections of Add Value's online catalogue to generate a quote.
Weird and wacky novelty pens
Sometimes the weirder and wackier the pen in terms of shape and colour, the better for gaining attention. Novelty pens that light up when used or have furry or moving attachments that bounce are undeniably eyeball grabbing. Eco pens, made of bamboo, wood or other biodegradable materials really stand out and tell a story.Why are promotional pens such an effective choice?
Why are pens such an effective part of your marketing strategy? As well as the high rate of public and repeat usage, pens are extremely cost effective. This means unlike traditional adverts in radio or newspapers, you can spread your message far and wide even with a small budget. Pens are used in a variety of locations from the kitchen, to the bank, to the supermarket to a cafe. Pens are often shared and borrowed, meaning your custom imprinted pen or pencil has the opportunity to influence a naturally growing audience. In fact, the average pen has about 8 different users over an average of a 6 month lifetime.As promotional budgets become tighter and fast, easy, reliable results become paramount, promotional pens become a clear choice. Add your custom advertising on to a pen or pencil so those passing by or borrowing it can't help but notice your brand.
Creative marketing strategy ideas for promotional pens
There are some that believe pens aren't special enough to generate a strong emotional response out of a potential customer. Sure, in the lower price ranges pens can look a little generic, however if
combined with a creative giveaway idea you can achieve a massive
return on investment from such a low cost item.Adding an irregular bumpy shape to a piece of postal mail dramatically increases the chances of being added. Throwing in a branded pen or pencil into your next mailout will not only spread your brand via the pen, but will also enhance the take up of new offers and increase product awareness.
Run a competition for your customers to come up with a catchy saying, funny slogan to put on the next round of promotional pens. You could create a new pen each month which will build a strong momentum and return visit habit to your store. You can imagine the viral buzz and joking around the place in relation to this competition, which will further spread your brand.
Use your pen as a discount voucher and include a free gift with your pen. For example you could write on your pen "When this pen is emptied, return it for $5 off your next deluxe carwash". Alternatively, you can write a secret discount code on the personalised pen which gives a visitor to your online shopping cart a 10% discount.
Using quality brand name promotional pens
An easy and effective way to differentiate your pens from your competitors is to use a respected pen brand name. This shows you are willing to invest in your marketing and care about quality and treating your customers well. Even top quality brands like Bic can still be extremely affordable and the extra respect you will earn is more than worth it.
Famous and respected brand names like Scheaffer, Parker and other quality metal fountain pen varieties are perfectly suited to really show your customer how much you care. These brands come with a high sentimental value and are often treasured for years to come.
Executive metal pens & engraving
Metal pens and high end mechanical pencils are excellent if you are catering to high end clientele and want to demonstrate effort and sophistication. Metal custom branded pens are perfect for use by employees or
salespeople when out and about on the job, as well as a higher
perceived value corporate gift. Metal pens are a very prestigious and elegant choice that has the unique benefit of being able to be engraved. This classy, executive and sentimental imprint method leaves a quality and caring touch.
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