||Plungers, Coffee Tea
||Flasks, Thermal Bottles
Promotional Coffee Mugs & Branded Tea CupsCoffee drinkers love their coffee mugs... and so will you when you experience the amazing branding power of this promotional product. Coffee mugs give your promotional message maximum visual mileage as they spread throughout the community and into the public eye. They are a warm, friendly and welcomed way to introduce your brand into a new location or environment without coming across as too commercial. Being so useful and practical, the mug shines as a highly accepted token of appreciation.
Coffee mugs and tea cups give your brand wings and encourage viral marketing throughout niche customer demographics. Likes attract likes, therefore a customer's family, friends and colleagues are likely to also be high potential new target customers. As your branded coffee mug travels from workplace to workplace so does your newly acquired brand awareness. Coffee mugs are often left on work desks throughout the day, giving your branded message constant onlooking traffic as well as an assumed personal brand recommendation by the mug owner.
Why do promotional mugs give so much bang for buck?A nice ceramic mug is substantial enough to constitute a generous gift but cost effective enough to allow wide distribution. Coffee and tea cups are used daily in a wider variety of locations. They can have an effective life of at least a few years and up to a decade if it becomes their loyal favourite mug they could never part with. This is why a small investment in a coffee mug retains promotional value much longer than a TV, print or radio advert.
Imagine the business you will pick up by having your brand in front of a constant stream of your customers' colleagues, company management and even clients at their workplace. Think about how many different family friends and special guests will be offered coffee in your mug at your customers' home environment. It's no wonder coffee mugs and tea cups are often the first promotional product choice considered by strategic thinking companies.
Visit the Mugs & Cups sections of Add Value's online catalogue to generate a quote.
Ceramic, glass, steel acrylic, china and plastic material choicesPromotional coffee mugs and tea cups are available in a wide range of materials to suit the feel of your brand and your customers' needs. The material, colour and shape you choose will have a major impact on the results of the promotional product campaign.
Ceramic earthenware and acrylic is a cost effective, durable and popular choice perfect for trade shows and corporate events. Bone china cups represents a higher calibre, higher class brand and can be a powerful brand positioning tool as a loyalty or employee recognition gift. Ceramic and bone china mugs usually have a more limited base colour range so the custom emphasis is usually on your printed design.
Recycled plastic is an extremely flexible, resilient and cost effective material choice and fits wider distribution strategies. Even at the lower end of the price spectrum, plastic mugs come in a wide range of colours and shapes giving you a chance to match the mug to your brand image and really do something unique. Surprise your customer with an oddly shaped coffee mug and chances are they will fall in love with it immediately. Glass coffee cups and stainless steel mugs are fantastic choices if you want to be remembered for doing things a little differently in a surprisingly cost effective way!
Matching the mug shape with the customer's physical needsWhen choosing a shape and style, be aware of the differing physical needs of your customers. Female customers might prefer a smaller, lighter mug with a delicate finger hold loop. Younger customers might prefer a durable, unbreakable, lightweight plastic mug that has a solid base and is hard to spill. Heavy built male customers will enjoy a strong, large, heavy mug with ample room in the finger hold loop.
Also keep in mind different shaped mugs will suit different contexts. For example, home coffee mugs or tea cups will be different from those at work or those you take camping. Be sensitive and aware of your customer's specific needs and you can guarantee an amazing return from your promotional coffee mug choice.
Tips for posting promotional mugs & tea cupsSomething to keep in mind with regards to material choice is whether your mugs will be posted. Be aware that ceramic and bone mugs can sometimes break in the post if not correctly packed and protected or are handled roughly during shipping. As such, they are better given to customers by hand at your store or trade shows. If you are considering sending delicate branded mugs through the post, you might want to consider investing in a special padded box or instead using a more robust plastic or metal material.
Printing strategies for your personalised mugOne of the greatest benefits of custom printed coffee mugs is that massive printable area, giving you a large amount of room for pictures, cartoons, logos, tag lines and company details. Be sure to keep the size of your graphical design in mind when choosing a size and coffee mug shape. In most cases you can print 360 degrees around the circumference of the mug which means you can intentionally encourage onlookers to pick up, turn and interact with your branded mug and to read the full joke or see the full image. Talk to Add Value about which of the printing options will suit you best, including direct screen printing, silkscreen printing, laser etching or digital printing.
Using the coffee mug as a micro gift basketA fun marketing strategy that gets a consistently positive response is using your branded promotional coffee mug as a micro gift basket! Before handing over your mug as a gift to your customer, why not throw into the bowl of the cup some chocolates, a branded key ring and a business card. Simply wrap some coloured cellophane around the cup, maybe even add some ribbons and a personalised, hand written miniature card. What a great, low cost way of converting a traditional promotional merchandise product into an innovative memorable genuinely appreciated gift.
Another way to show you care and creatively stand out is to provide a sampler pack of convenient instant coffees, coffee beans or hot chocolate packets with your mug.
Creative coffee cup tie-ins to your industry and brandPromotional coffee mugs go way beyond the obvious cafes, restaurant and coffee shop industries. Thinking creatively and adding a bit of humour to your coffee cup giveaway strategy will create a smart industry, product or service tie-in that is both memorable and impacting. Go beyond the obvious when choosing the colour, tag line and logo to put on your mug.
For example, a dental clinic could use their branded coffee mug as a subtle hint to help clients remember to brush their teeth in the morning.
Choosing a promotional message for your personalised mugAdd some flair to your customer's coffee habit with a creative, funny or heart warming promotional message on their mug! Coffee mugs are extremely practical and well received promotional gift and it doesn't take much effort to really make your mug stand out from the crowd even in a busy workplace. A little thought and planning for your coffee mug's design can easily make a long lasting brand loyalty impact on your customer.
Serving coffee to your customers in-storeOffering a quality coffee to a customer during their shopping experience is a powerful respect and rapport building exercise. Even if the customer graciously refuses, the gesture is always generously appreciated. An even more powerful addition to this strategy is to serve the customer's coffee in a high class branded coffee mug to complete the experience and bring together the positive experiences with a positive association with your brand.
Don't be surprised if the occasional customer conveniently forgets to return your coffee mug and takes it home to keep. You can even encourage your customers to do so!