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PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags
Polo Shirts
Conference Bags
Tee Shirts
Caps
Plastic Pens
Lanyards
Key Rings
USBs & Chargers
Metal Pens
Mugs, Cups

Stubbie Holders
Sunscreen, Lipbalm
Stress Balls & Toys
Drink Bottles
Compendiums
BBQ, Picnic, Blankets
Personal Umbrellas
Mouse Mats

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Promotional Custom Printed Lanyards For Tradeshows And More

What are promotional lanyards and how will they benefit my company?

A lanyard is a rope or cord worn around the neck or wrist designed to carry anything from a whistle to a conference ID badge. Using lanyards in public places is a cost effective and powerful marketing tool that can get your logo, website or brand name highly visible on the cord. Usually people will only wear one lanyard at a time, so be sure to make your lanyard the first lanyard a tradeshow visitor receives at the expo.

Lanyards have a strong appreciation factor and are commonly kept as a memory and often used regularly following the event. They are easy and comfortable to wear and can come in a variety of lengths to suit the audience. As they are so cheap to produce they can be given away freely giving your promotional message a very wide reach. As custom branded lanyards provide promotion at eye level, they make an impact when people are having face to face communication and wouldn't otherwise see your brand on a bag held by their waist.

Where can custom branded lanyards be used?

Lanyards are often given as a free gift of entry and can spread your colour and brand name throughout public events such as music concerts, conventions, tradeshows, sports events and at fundraising activities. They are even more common in corporate environments such as offices, schools or hospitals where lanyards are used to keep photographic ID cards. In corporate environments, lanyards are almost considered part of the uniform. To help personnel security to stay closely monitored, lanyards are a simple but extremely effective solution. Giving lanyards to your staff also means that your brand will be often spread by your employees when they go to and from work.

Visit the Lanyards section of Add Value's online catalogue to generate a quote.


Why are the printed neck cords so useful?

Lanyard cords provide correct placement, easy access and maximum visibility to the attached object. Unlike simple clips or pin they give much more mobility, flexibility and faster access. They also provide a more secure and fixed solution to hold an object which can be handy when it is important that it is not lost.

Lanyards are great for easy instant access and are often used to store repeatedly accessed keys and magnetic swipe cards. This is why lanyards are sometimes also referred to as keychains. In recent modern times, lanyards are fantastic to prevent dropping or losing MP3 players, USB drives or even mobile phones. Using a lanyard is a more modern, casual and friendly way of getting your attendees to wear name badges. Recently they are becoming more of a fashion accessory. Although most lanyards are worn around the neck, it's not unusual for this promotional product to be attached to belt pockets, wrapped around wrists or hanging from a wall. The practical uses for this versatile marketing tool are limitless.



Material and printing options for your conference lanyards

Due to their popularity, there are a massive range of unique and funky lanyard designs. Lanyards come in a wide variety of colours, widths, lengths, shapes and materials. Lanyards can be imprinted (custom branded) with your website url, event name, brand name or slogan catch phrase. Writing on a lanyard can be achieved through hot stamping, silk screening, woven-in or dye sublimination to achieve the final high quality finish. Your message can even be woven into the flat cord. They can be made from cord, nylon, polyester twill, nylon and many more materials. Talk to AddValue to decide which material and printing process suits you best.

Special promotional lanyard features

Lanyards (also spelt laniard) have a hook clasp at the end of the cord to which a wide range of items can be attached. A common attachment to lanyards are clear plastic sleeves used to hold identification tags or entry passes. Lanyard breakaway connectors protect the neck from being pulled if the lanyard gets caught. Instead of tugging against the neck, breakaway cords will detach themselves when enough pressure is applied. This extra safety procedure is often appreciated by lanyard users although not very commonly used. Other connectors at the end of lanyards include o-rings, split connectors, swivel snaphooks, and bulldog clips with serrated jaws.

Visit the Lanyards section of Add Value's online catalogue to generate a quote.


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