||Shoulder, Sling Bags
Promotional Tote Bags, Custom Printed Calico & Canvas BagsPromotional tote bags are an excellent eco-friendly alternative as more and more councils and governments ban the use of lightweight plastic bags. However there is also a strong marketing argument for the use of tote bags beyond the obvious environmental benefits.
Promotional tote shopping bags act as a mobile walking billboard with your logo, organisational name and contact details imprinted on the outer surface. They aim to build wide brand awareness just like a radio, TV or billboard advertising campaign. Your imprinted bag is extremely visible even at a distance, due to their large size and wide range of eye catching colours. You can print on both sides of the bag, giving promotional value from any angle.
Promotional bags are useful every day and great for all your customers, regardless of gender or age. Because of their wide appeal, ordering in bulk to keep prices extremely low is easy with tote bags.
Adding a free promotional calico or tote bag to the end of a purchase is the icing on the cake that will lock in customer satisfaction and reduce buyer’s remorse. Using a non woven carrier bag is becoming increasingly fashionable and gives your customers a feel good association to your brand.
Promotional bags provide local brand awareness & build trustWhen a customer carries a branded tote bag around town this not only increases brand awareness but also increases trust and credibility due to social proof. By offering a tote bag, your customers voluntarily become brand ambassadors and add their personal approval of your company. The more your customers are seen out and about celebrating and parading their purchase, the more other new potential customers will seriously consider your brand as a credible, trusted option worth considering.
Tote bags encourage local and widespread promotionYour happy customers carrying your bag will likely congregate near to your store, so these promotional bags will alert potential new customers at the perfect moment of walking by your store. It is becoming more and more common for consumers to store at home and re-use of calico and tote shopping bags. This means all members of the family will have a chance to see and use your promotional bags in variety of other shopping contexts beyond your general store location, such as at the local supermarket. Also having your tote bags floating around the community at events and shopping centres will serve as a reminder to your both your loyal and occasional customers to visit again.
Visit the Calico Bags and Tote Bag sections of Add Value's online catalogue to generate a quote.
An eco-friendly promotional bag choiceTote bags are a great eco-friendly alternative to disposable plastic shopping bags. People now recognise plastic bags as wasteful and hurting the environment. Your choice in a calico or tote bag is great for the environment and great to boost your thoughtful and kind eco-friendly image.
Custom logo bags are immediately usefulOne of the greatest aspects about branded tote or calico bags is how immediately useful and practical they are to the customer. These strong promotional shopping bags are great for holding heavy or sharp products that would normally rip a less durable bag. They are easier on the hands to hold and can store a lot more product.
Company branded bags are reusable, durable & long lastingHigh quality calico and tote bags have a long lifespan, meaning your brand will stay in view for months not weeks after their initial use. The repeated exposure that promotional tote bags provide achieves an extremely low cost per impression advertising rate. Being reusable over and over again in various contexts, customers get a lot of continued value out of such a small but valued gift. For example, tote bags won’t blow away as easily at a picnic or a visit to the beach making them a practical and useful gift.
A variety of print and colour optionsIt’s essential to let your creativity flow when choosing a print design for your promotional bag. Promotional bags give you the opportunity to express large amounts of detail about your company. If you look beyond the standard tote bag size, promotional bags can come in a wide variety of shapes and styles with different extra features to suit your particular needs.
Outlining your entire product range on the side of your promotional bag is possible when printing on larger tote bag in smaller font. Even the smallest totes have more than enough room to include a large logo, tag line, phone number, street stress and web address.
A wide range of print options are available including silk screen, debossed, embossed, stitched and engraved.
Non-woven tote bagsNon-woven tote bags are the most common material choice and made out of polypropylene fabric. This material is lightweight but with its bonded fibres is also extremely strong, durable and are even fire resistant. Non-woven tote bags are built to last and be reused over and over and as such are non-biodegradable but can still be recycled. In fact, many tote bags are made partly from recycled raw materials. As they are water-resistant, they will not become soggy or rip like most cardboard bags. They are still extremely easy to wash in most clothes washing machines if they become dirty. They can be easily folded and stored. Non woven totes come in a variety of colours, allowing you to match the theme of the bag to the event. Some tote bags have reinforced edges and a firm plastic base for additional support and structure.
Calico cotton shopping bagsCalico promotional bags are an extremely environmentally friendly material choice. Calico bags are made from unbleached, not fully processed cotton which is a renewable resource. This undyed and unfinished material gives a great rustic and organic feel to your brand, which particularly suits those in the fresh food or eco industries. Calico is much softer and thinner than canvas but still has a strong durability suitable for heavy products.
Use a free tote as an incentive to spendIt is common for stores to charge a dollar for a tote bag when a customer forgets to bring their own. An idea that works extremely well is to include a free promotional branded bag with any purchase over $15. This will encourage those who have forgotten their bag and would otherwise have to pay a dollar to buy a second product.
Other materials for tote bagsMaterials such as nylon, polyester or satin have a bright, shiny sheen which can help to catch eyes and gain attention. These are alternatives worth considering apart from calico and non-woven tote varieties.
What to put inside your promotional bagTote bags are great for holding your products post purchase, but that is just the start. You can also use tote bags to hold promotional brochures or product catalogues. How about handing out free promotional product giveaway kits outside your store to passerbys.
If you want to be creative, you can include a themed collection of other promotional branded gifts. For example, you might want to highlight the ease of use of your product range by including a stress ball along with your catalogue and saying “Here is a stress ball just in case you decide to buy a more complicated and confusing product elsewhere”.
Using tote bags at expos, conferences or trade showsAs well as giving out tote bags at your booth, it might be worth trying to hand out your tote bags to all guests entering the convention hall at the key entry points. If your bag is the first bag they receive they are likely to stick with it throughout the entire day and refuse other bags they are offered.
Keep in mind that your investment in custom imprinted tote bags at a tradeshow will also reap strong benefits outside the expo as the visitors take them home and use them as shopping, sport or storage bags.
Optional extra features
- A velcro zip prevents items from falling out
- Drawstring calico bags allow the opening to be closed off